Our Environmental Impact Rating System

Honestly: Our possibilities still are limited. But all the same we undertake to make our contribution to a safer environment. Wherever possible we insist in buying fabrics produced without chemicals and in a more eco-friendly way.
We want transparency, so we pass on to our customers every bit of information about the various products and their treatment. This way you can decide for yourself which product you can feel comfortable about environmental-wise.


  • Jeans are by definition not really eco-friendly. Only the long use you get out of them makes them acceptable.
  • Very often we don’t even get a chance to know what chemicals have been used from the cotton field to the finished rolls of denim fabric we buy.
  • Not even child labour can be ruled out with any certainty.
  • Workers are being exploited, particularly the cotton farmers.
  • The workers have to accept health risks due to poor working conditions and polluted material.
  • Formaldehyde is used to achieve easy-care of the jeans. This can contaminate the skin while sweating or when the fabric is ironed.
  • Acid-wash is a procedure used to obtain colour contrasts. Here chlorides and pumice stones are added during the washing process.
  • Washed-out look and used look require enormous amounts of water containing caustic solutions and often chlorine acid. Dark jeans are generally more eco-friendly.
  • Antique Denim look is achieved by repeatedly washing the fabric combined with sandblasting and grinding with emery. Sandblasting can cause lung diseases (Silicosis) as sandblasting under high pressure produces silicon which converts to lung damaging crystals when contaminated with oxygen.


  • We commit ourselves to fair conditions during production as far as our company is concerned.
  • Fair wages for everybody involved in making our jeans mean that the money allows our employees to live contentedly and reasonably in their own environment.
  • We take great care to ensure that there are safe working conditions to avoid health risks for our employees.
  • For instance we wash the rolls of fabric before our tailors touch it.
  • Also we make do without the risky process of sandblasting.
  • But we shouldn’t fool ourselves: By the time we start on the denim it has already been through a lot – and unfortunately we don’t have a chance even to know of all of it and even less chance to influence these methods.
  • Authentic jeans need studs and buttons so of course we use them also for our jeans. There are certificates for those materials. But anyway not a single stud or button or zip or buckle will touch your skin as we always line them from the inside. This means there is no danger of pressure sores and you won’t have any problems even with sensitive or allergic skin.


  • The production of organic cotton needs almost as much water but there are no pesticides used. Therefore the ground water doesn’t get polluted and there are no nasty residues in the fabric.
  • Organic cotton is grown side by side with other crops in the same fields. That doesn’t take as much minerals out of the soil and so there is no need for chemical fertilizers.
  • But – we are sorry to say – only 2% of the world’s cotton is produced that way and the amount of denim material produced organically is obviously even less!
  • So we concentrate on other aspects as well: Those are Fair-Trade-Cotton and production methods without poisonous chemicals.
  • Organic cotton is usually traded in a fair way. That means the farmers are paid adequately and they are given purchase guarantees.
  • The bleaching is done with enzymes.
  • Still: only a very small amount of the world’s cotton production is treated that way!
  • So is it at all possible to produce jeans, affordable and authentic, made from skin friendly materials tested for allergens and 100% free of risky chemicals?
  • We will keep at it!

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